Apple Genius → Apple Expert

Apple’s retail chains cater extremely well to the New to Mac experience. Between basic workshops and one-to-one, each new customer is introduced to the world of Apple.

But for users like myself that have been Apple advocates since at least the launch of OS X, I’d like to see workshops around higher utility- enabling and using scripts to automate functionality, learning to better use the Terminal to run command line prompts.

User Groups have been fostered and associated with Apple power users, but the lack of migration from novice to expert within the retail ecosystem feels like a missed opportunity.

You notice this transition frequently, often with a simple feature like Expose. It shines in the users eye, and they clearly want to know more.

We are a technology based species. We like to know our evolution coincides with the progress of technology. So teach us.

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