Social chat networks, like Beluga, seem far more in line with the progress of social networking. Optimized mobile and web experiences to share location, media and messages with those you’re closest to as quickly and easily as possible.

No worries about whether one user is on Google Chat, while another is on Skype. Less is it about agnostic applications like iChat, and more is it about a consolidated experience within a single platform. Unfortunately though, as new platforms arise, diversification continues and now friends are stratified across multiple chat applications, multiple location indicators, chat groups, video chats, name it and you’ll find someone you know occupying it.

So the need to be aggregated and the desire to be singular are at odds. How can one company pull together it’s resources to create either the definite solution, or just the right aggregated solution?

Google Chat is growing in its mobile and web workforce, and stands to continue its growth, but lacks definition as a complete social platform. Facebook messaging has rethought, and redesigned what it means to communicate, but with the sheer numbers of available interactions from your network means a huge potential for disruptions throughout the day. Facebook’s recent acquisition of Beluga may also be suggestive of this.

FaceTime is Apple’s first response to social. This is why Apple’s left iChat out of iOS. This is why FaceTime is a dedicated application. FaceTime is Apple’s way to remove any confusion from cross pollinating networks and features. And with FaceTime, you’re already pre-registered since you’re using the same unique identifier to purchase music and applications.

Using FaceTime, it’s now a much easier step adding chat, location and the other niceties of social gathering software, without confusing the user.