BankSimple
With the first announcement of BankSimple curiosity has had the best of me. And while I consider myself an early adopter if only to understand what emerging technology is sticky, notions like BankSimple tend to permeate well beyond simple tech enthusiasts.
It’s interesting when a necessary idea meets a strong need. And what I realize more often is how willing people are to adopt change, if only to gain better services. Technology seems to lead this progress, but ultimately it’s not technology that creates these solutions or revolutionizes products, instead it’s the thinking and design spent behind it.
Steve Jobs in his interview with Wired said,
What’s wrong with education cannot be fixed with technology. No amount of technology will make a dent.
More often then not this is the approach of companies without a clue. They come to understand that technology is changing so fast, that without following suite, they’ll simply fall behind. Unfortunately though, no amount of social media, or technology advancements will make your product better if it’s already crap.
It’s better to start fresh and think deeply about the problem you’re trying to solve. While SimpleBank is reveling in this notion of new and thoughtful design, I hope others are just as courageous. Not just companies either, education and politics included.
Further reading:
Joshua Reich - A First Look at BankSimple
Gary Wolf - Steve Jobs: The Next Insanely Great Thing
